The billboard initiative used not for advertising purposes, but as a distribution channel for PVC vinyl.


Helping the nation build, with – or without our products.

Helping the nation build, with – or without our products.

100 000 shacks are built every year in South Africa, most using sourced materials – including advertising billboard vinyl due to its insulating properties. Resulting in many media sites turning hostile through the use of barbed wire, electric fencing and even pepper spray.

Placing many in need in harms way, whilst they search to build the shelter the South African government promised them over 30 years ago.