Castle Lite Draught is always served Extra Cold, -3°C to be exact. Our research tells us the colder our serve, the less likely our beer will be left unfinished compared to our competitors – facts.

To demonstrate this, we launched an investigation led by globally-awarded photojournalist – Ilan Godfrey (New York Times/Washington Post/The Wall Street Journal) into which beers get abandoned, and which don’t.

Unbiasedly reported through credible press partners in a real-time unfolding story. (Even if it happened to be a Castle Lite).

51 bars. 6000+ abandoned draughts documented. 28 news articles published.